Our client, Charter Spectrum, is a cable company that wanted to portray satellite providers as shady sellers of out-dated technology. So we wondered, what if there was a satellite company located on an out-of-date satellite orbiting Earth? And what if that satellite company felt like a mix between Star Trek and The Office, starring Kevin Nealon?
My partner and I came up with the concept and I was the lead copywriter throughout the two iterations of the campaign.
- Project Roles
- Copywriter, Creative Director
- Charter Communications
- Copywriting, Creative Direction
- Commercials - Broadcast