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Big Bets Campaign
Art Directed the Kroger Big Bets campaign. A Hispanic Market effort, to create a consistent messaging platform centered around value, ease and convenience. Focusing on fresh food, low prices, and fuel points, we developed the creative arc “There’s a recipe for every moment” and positioned Kroger as the principal ingredient in these “life recipes.”
- Project Roles
- Art Director
- Company
- Kroger
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Conceptual, Print
- Media
- Advertising, Commercials - Video
- Project Industries
- Advertising
