Uniqlo Advertising

Over the course of one and a half years, Purple Institute was charged with creating a dozen campaigns for the global retailer, Uniqlo. The task was to visually usher this Japanese household name into American and European cities, always keeping in consideration the values of the brand. Caroline was in charge of all of the strategy and executive production of each campaign, liaising with the in-house design teams, the Japanese c-suite in Tokyo and New York, and the artists chosen to bring the collections to define the message behind each product and bring that to life visually. She managed the creation of campaign images, layouts, social media content, talent interviews and press packs, and advised on media placement strategy. She brokered all talents and followed each campaign from creative conception to the final product delivery.