Johnson & Johson Band-Aid Building

Band-Aid Building Non-traditional Outdoor To promote Band-Aid in a non-traditional, out-of-home method, I thought using the construction covers as a vehicle for advertising could be interesting. In New York, we see so many of these to a point that one can even say that they're part of the city's everyday facade. But instead of keeping the "ugly" as it is, I wanted to create an interesting ad out of it.