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Johnson & Johson Band-Aid Building

Band-Aid Building Non-traditional Outdoor To promote Band-Aid in a non-traditional, out-of-home method, I thought using the construction covers as a vehicle for advertising could be interesting. In New York, we see so many of these to a point that one can even say that they're part of the city's everyday facade. But instead of keeping the "ugly" as it is, I wanted to create an interesting ad out of it.

Project Roles
Art Director
Company
J. Walter Thompson New York
Skills
Art Direction, Conceptual, Creative Direction, Design
Media
Advertising
Project Industries
Advertising
Johnson & Johson Band-Aid Building