Johnson & Johson Band-Aid Building
To promote Band-Aid in a non-traditional, out-of-home method, I thought using the construction covers as a vehicle for advertising could be interesting.
In New York, we see so many of these to a point that one can even say that they're part of the city's everyday facade. But instead of keeping the "ugly" as it is, I wanted to create an interesting ad out of it.
- Project Roles
- Art Director
- J. Walter Thompson New York
- Art Direction, Conceptual, Creative Direction, Design
- Project Industries