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LOWE'S "Flipside"

Cannes Bronze Cyber Lion (Social Innovation Campaign-Community Building) Cannes Cyber Shortlists: Social Innovation Campaign - Retail Social Innovation Campaign – Integrated Multiplatform Campaign Content Placement (FlipSide) Cannes Mobile Shortlists: Targeted Communication (FlipSide) Brief: Create an inspiring way to encourage first-time homeowners to be proactive about home maintenance. Idea: We used Instagram's lock screen to our advantage by creating a new dual video format that showed on one side how to neglect your home and the other how to care for it. Thus converting Instagram scrollers into spinners.

Project Roles
Art Director
Company
BBDO New York
Skills
Art Direction, Conceptual, Creative Direction, Design
Media
Advertising
Project Industries
Advertising
LOWE'S "Flipside"