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LEGOPRESS

The only park built with bricks, now has a campaign printed with them. Combining the imagination of superfans, paint, 7,897 LEGO bricks and an antique letterpress, we hand-printed the first ever campaign using LEGO bricks as moveable type. Every detail, imperfection and texture was captured to create a one-of-a-kind series of posters, newspaper inserts, and works of art.

Project Roles
Executive Producer
Company
VML
Skills
Producing
Media
Screen Prints
Project Industries
Advertising
LEGOPRESS