Progressive insures more motorcycles than anyone, so we proclaimed their dominance by building thrones out of bike parts. The thrones are 100% real and currently touring bike rallies across the country.
My role included concepting, writing, pitching the idea, overseeing construction, selecting location, wardrobe, props, and providing direction for the shoot. The campaign was recognized by Adweek, Creativity, Communication Arts Photography Shortlist, and the ADDYs.
- Project Roles
- Arnold Worldwide
- Copywriting, Experiential, Interaction, Location, Post-Production, Print
- Advertising, Events, Interactive Installations, Social Media Content