Gasp

Gasp is a conceptual side project driven by a creative brief that was built by LogoCore, a creative studio that provides visual identity courses. For this assignment, I took on the task of providing brand identity and messaging for Gasp, an architectural studio that prides itself on the emphasis on space, inclusivity and being a high-end firm. With these concepts in mind, I decided to approach the construction of the identity system using shapes to create a feeling of space and connection while using typography and a minimal color palette to capture the high end feel that the firm wanted to capture.