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Apple 'Frankie's Holiday'

After many hard fought rounds of pitching ideas for the precious Apple holiday slot, we finally won over the client with an idea that felt like it would zag nicely against the usual stream of holiday advertising. It's a tale of wanting to belong and acceptance as we see the lonely Frankie plucking up the courage to walk into his local village to join in with the Christmas festivities. The endline reads, "Open your heart to everyone." -- a message that resonates powerfully given the various events that have divided the U.S. -- and the rest of the world, in the past year. Directed by Lance Accord. Actor/comedian Brad Garrett plays the part of Frankie.

Project Roles
Art Director, Creative Director
Company
TBWA/Media Arts Lab
Skills
Art Direction, Creative Direction
Media
Advertising, Commercials - Broadcast
Project Industries
Advertising, Technology
Apple 'Frankie's Holiday'