iPad Pro Launch

We were tasked to come up with an idea that would be the launch spot for the iPad Pro. We wanted to keep it simple and elegant so that all focus would be on the design of the hardware. We shot practically as well as working in 3D so that we could animate the product. The idea: The new iPad Pro is quite a capable machine. So capable in fact, we think it just might be your next computer. This 30 second film takes you through some of the incredible ways the new iPad Pro works unlike any computer you've ever had before. Imagine what your computer could do, if your computer was an iPad Pro.

Project Roles
Art Director
TBWA/Media Arts Lab
Art Direction, Creative Direction, Design
Advertising, Commercials - Broadcast
Project Industries
Advertising, Technology
iPad Pro Launch