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Fila | Creative Direction + Product Design

Product design and art direction for desktop + mobile, autonomous in UX/UI redesign of Fila's fully responsive website.  In addition to having the pleasure of giving this site a facial overhaul and creating a seamless, interactive user experience, also provided art direction for eComm photography. Provided ideation, explorations, UX/UI through to the production, prototyping, annotations, animations, style guides and provided direction to dev team. Other responsibilities include providing direction to animator and developers to integrate experiential into the final build.

Project Roles
Creative Director, Designer, Product Designer, Project Manager, Retoucher, UI Designer, UX/IA Designer
Company
Fila North America
Skills
Adobe Photoshop, Conceptual, Content, Content Strategy, Creative Direction, Design, Digital, E-Commerce, Experiential, Fashion, Human-Centered Design, Integrated, Interaction, Interactive, Lifestyle, Low / High Fidelity Prototyping, Low Budget, Mobile, Research, Retail, Type Design, User Behavior Research, Visual Development
Media
Advertising, Apparel, E-commerce Platforms, Icons, Interaction Designs, Photography, Pitch Decks, Presentations, Product Designs, Products - Digital, Prototypes, Timelines, Typography, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Websites, Wireframes
Project Industries
Advertising, Fashion, Retail
Fila | Creative Direction + Product Design
Fila | Creative Direction + Product Design
Fila | Creative Direction + Product Design
Fila | Creative Direction + Product Design
Fila | Creative Direction + Product Design
Fila | Creative Direction + Product Design