Fila | Creative Direction + Product Design
Product design and art direction for desktop + mobile, autonomous in UX/UI redesign of Fila's fully responsive website. In addition to having the pleasure of giving this site a facial overhaul and creating a seamless, interactive user experience, also provided art direction for eComm photography.
Provided ideation, explorations, UX/UI through to the production, prototyping, annotations, animations, style guides and provided direction to dev team. Other responsibilities include providing direction to animator and developers to integrate experiential into the final build.
- Project Roles
- Creative Director, Designer, Product Designer, Project Manager, Retoucher, UI Designer, UX/IA Designer
- Fila North America
- Adobe Photoshop, Conceptual, Content, Content Strategy, Creative Direction, Design, Digital, E-Commerce, Experiential, Fashion, Human-Centered Design, Integrated, Interaction, Interactive, Lifestyle, Low / High Fidelity Prototyping, Low Budget, Mobile, Research, Retail, Type Design, User Behavior Research, Visual Development
- Advertising, Apparel, E-commerce Platforms, Icons, Interaction Designs, Photography, Pitch Decks, Presentations, Product Designs, Products - Digital, Prototypes, Timelines, Typography, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Websites, Wireframes
- Project Industries
- Advertising, Fashion, Retail