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A.1. Sauce

To combat falling steak sales, A.1. Steak Sauce needed to be repositioned as a sauce for more than just steak. It was time for a messy, public break-up.

Project Roles
Art Director, Creative Director, Designer
Company
CPB
Skills
Art Direction, Conceptual, Design, Management of Teams 1-10
Media
Commercials - Broadcast, Social Media Content
Project Industries
Packaged Goods