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Pringles Thanksgiving in a Can

Pringles is known for it's flavor profiles. Given that, we wanted to be a part of America's biggest food holiday without having to set foot near an oven. Cue: Pringles Thanksgiving dinner in a Can. Three flavors, one happy mouth. I came up with the idea, in tandem with my partner and we designed, created the voice, and helped launch the product during Thanksgiving. Product appeared on Jimmy Fallon and sold out in 40 minutes.

Project Roles
Copywriter, Creative Director
Company
Edelman
Skills
Copywriting, Creative Direction
Media
360° Video, Branded Content
Project Industries
Advertising, Packaged Goods
Pringles Thanksgiving in a Can
Pringles Thanksgiving in a Can