Nike Church of Hoops

Due to the increased crime rate in Chicago, basketball participation among teenagers has dropped significantly. Nike looked to restore belief in Chicago basketball to help kids stay in school, off the street, and on the court. We did just that with The Just Do It HQ at The Church, a basketball hub with faith at its core. We gutted an old, condemned church and transformed it into a training facility for at-risk youths. It offered the high-end amenities of a proper basketball facility, including a full-length court, lockers, weight & trainers’ room, and free Nike gear.

Project Roles
Copywriter, Creative Director
Momentum Worldwide
Conceptual, Copywriting, Creative Direction
Advertising, Environmental Design, Events
Project Industries
Advertising, Sports
Nike Church of Hoops