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Mirinda: Mess With Your Senses

When we took over the reigns on Mirinda, there was one major task: unite the fragmented marketing efforts across 5 continents under one, easily translatable message for teens. So instead of just talking about what it tastes like, we wanted people to experience it with all 5 senses. Through TV, digital films, interactive OOH, experiential and social, we turned all the flavors in the Mirinda portfolio into stimulating, audio visual experiences that mess with all of your senses.

Project Roles
Art Director, Copywriter, Creative Director
Company
The Barbarian Group
Skills
Art Direction, Copywriting, Creative Direction
Media
2D Animations, Commercials - Broadcast, Interactive Installations, Retail Designs, Social Media Content, Social Media Copy, Viral Films
Project Industries
Packaged Goods
Mirinda: Mess With Your Senses
Mirinda: Mess With Your Senses
Mirinda: Mess With Your Senses
Collaborators