Okay
Brooklyn Nets: We Go Hard

The Brooklyn Nets had experienced a sharp fall from glory–a losing record, few options for the draft, and a fair weather fan base that was shrinking by the day. So we leaned into the one thing we had: Brooklyn. Despite the surface level images of hipsters, the vast majority of Brooklyn maintains that gritty, hard working, no bullshit attitude that’s made it such a legendary borough. We Go Hard became our mantra–a nod to Jay’s anthem for his home, a return to its hardworking roots, and a promise that win or lose, we always go hard. We kicked off the campaign with a series of painfully custom free agent videos, selling prospective players on everything Brooklyn has to offer them.

Project Roles
Art Director, Copywriter, Creative Director
Company
Translation
Skills
Creative Direction, Art Direction, Copywriting
Media
Advertising, Billboards, Branding, Commercials - Broadcast, Environmental Design, Events, Product Designs, Retail Designs, Social Media Content
Project Industries
Sports
Brooklyn Nets: We Go Hard
Brooklyn Nets: We Go Hard
Brooklyn Nets: We Go Hard
Brooklyn Nets: We Go Hard
Brooklyn Nets: We Go Hard
Brooklyn Nets: We Go Hard
Brooklyn Nets: We Go Hard
Collaborators