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MOTO REISSUED

Although Motorola was a mobile phone pioneer it was suffering with the perception that is was no longer relevant. To change this impression, we partnered with Futura, the godfather of graffiti, and created 30 limited edition phones to be sold exactly where people thought the brand belonged – a Chinatown second hand electronic store. The location was disclosed via a single text message from Stefan’s Head, an underground curator of wondrous things.

Project Roles
Executive Producer
Company
VML
Skills
Producing
Media
Commercials - Video
Project Industries
Advertising
MOTO REISSUED