We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
McDonald's "MacCoin"
Forget crypto. We created the world's first food-backed currency. And created a digital earned media campaign around it that increased Big Mac sales by 6%. Oh, and it won some awards, too. Always nice. Have a look.
- Project Roles
- Copywriter, Creative Director
- Company
- Golin
- Skills
- Copywriting, Creative Direction, Wrangling - Creatives
- Media
- Advertising
- Project Industries
- Advertising
