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McDonald's "MacCoin"

Forget crypto. We created the world's first food-backed currency. And created a digital earned media campaign around it that increased Big Mac sales by 6%. Oh, and it won some awards, too. Always nice. Have a look.

Project Roles
Copywriter, Creative Director
Company
Golin
Skills
Copywriting, Creative Direction, Wrangling - Creatives
Media
Advertising
Project Industries
Advertising
McDonald's "MacCoin"