TBWA / McDonald's - 50 Años de Big Mac

McDonald's is celebrating 50 Years of Big Mac, with a series of posters and animations reflecting on how things have changed over the years, while the Big Mac hasn't. With TBWA San Juan's creative direction team, a trio of posters (and complimentary animations) were designed, making allusion to changes in music, nightlife, and pop culture in Puerto Rico between the 70's, 80's, 90's, and now.

Project Roles
Animator, Artist, Designer, Illustrator, Motion Designer
3D, 3D Generalist, Adobe Illustrator, Adobe Photoshop, After Effects, CGI, Cinema 4D, Commercial, Compositing, Design, Food, Language: Spanish, Modeling, Motion, Print, Retro, Type Design
3D Animations, 3D Illustrations, Art, Brand Identity, Branded Content, Commercials - Video, GIFs, Illustrations, Lettering, Logos, Motion Graphics, Posters, Social Media Content, Typography
Project Industries
Advertising, Entertainment, Restaurant
TBWA / McDonald's - 50 Años de Big Mac
TBWA / McDonald's - 50 Años de Big Mac
TBWA / McDonald's - 50 Años de Big Mac