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BOOGIE DOWN AT THE BRONX ZOO

The Bronx Zoo wanted a big idea for their Spring event. So we created Boogie Down At The Zoo, a celebration of Bronx culture, including Hip Hop, Italian food, Latin dances and graffiti. To promote the event, we got legendary Bronx graffiti artist John "Crash" Matos to paint a 1980 Chevy Caprice Taxi Cab. Then we put Crash, the notorious rapper Melle Mel (of Grand Master Flash and the Furious Five) and the original lyricist Grandmaster Caz into the Boogie Down cab for a special ride to the greatest zoo on earth.

Project Roles
Creative Director
Company
DIGO
Skills
Creative Direction
Media
Advertising, Commercials - Video
Project Industries
Advertising
BOOGIE DOWN AT THE BRONX ZOO
Collaborators