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Behind Every Number

What’s at stake with a financial portfolio? Everything. All the time. So we worked with J.P. Morgan to create an emotionally resonant global video for this category, showcasing J.P. Morgan’s powerful capabilities in a distinctly human way. Produced only using stock footage, it was translated into multiple languages, used around the world and a :30 version broadcasted in China as a TV spot.

Project Roles
Art Director, Creative Director, Director
Company
J.P. Morgan Chase
Skills
Art Direction, Creative Direction
Media
Advertising, Campaigns, Commercials - Video
Project Industries
Finance
Behind Every Number