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Fridays Refresh
Fridays was losing the attention of its core customers and was unappealing to younger generations. The solution was to completely overhaul their food and drink menu and re-emphasize the importance of one of their biggest assets, their staff, by empowering them to deliver amazing service with authentic personality. The result was a modernization of their core offering and an updating of their food philosophy to be on trend while keeping what people originally loved about Fridays.
- Project Roles
- Art Director, Designer, Illustrator
- Company
- TGI Fridays
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Apparel Design, Art Direction, Design, Environments, Packaging Design
- Media
- Brand Identity, Branding, Icons, Illustrations, Logos, Prototypes, Visual Designs
- Project Industries
- Restaurant
