Dove Men+Care Elements

To launch Dove Men+Care’s nature-inspired line of products, Elements, we created an immersive experience where the power of nature’s elements were brought to life in a treehouse. Our campaign highlighted the creation of the treehouse by tapping into influencers to help build and decorate it and document their stays upon the completion. The treehouse and surrounding areas also served as the backdrop for all the campaign visuals and social content. The treehouse is still open for bookings, if you’re ever in Chattanooga, TN.