LoCA: The Wines of Lodi, CA

Lodi Wine needed help bringing awareness to their region’s amazing wines which were relatively unknown. The team and I re-imagined the brand, and in turn, completely re-imagined the destination of Lodi, CA. The resulting brand, LoCA (a twist on Lodi, CA) alludes to the passion that the people of Lodi have for wine. The results were extraordinary. The LoCA community grew quickly through an integrated effort of paid, owned and social channels.

Project Roles
Art Director
Art Direction, Conceptual
Commercials - Broadcast, Commercials - Video, HTML 5 Banners, Magazines
Project Industries
Travel/Tourism, Wine/Spirits
LoCA: The Wines of Lodi, CA