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Mercedes Best-In-Class

After a successful campaign partnering with photorealist illustrator Kate Hunt, Mercedes-Benz decided to share her impressive skills through a series of Best in Class drawing tutorials. Aimed at providing people with the material to master a hobby during the Covid pandemic, Kate broke down her process of illustration into short videos all served up on Instagram and TikTok.

Project Roles
Creative Director
Company
Publicis Groupe
Skills
Art Direction, Creative Direction
Media
Advertising, Social Media Content
Project Industries
Advertising, Automotive
Mercedes Best-In-Class