Nike website

Sports Direct opened a new shop at Thurrock (London) with Nike being a key brand with a big presence in the store. The team at Nike wanted to share some insights about the performance of their products on the store during the first month. My role was to translate the information from their Excel file into something more engaging and visual. The result is a website with animated infographics and images that highlights the best selling products and their performance on the shop. The project was developed in 3 phases: 01/ Goals and website structure I shared a presentation with the client, defining the goals and the structure of the website. I also handed out a low fidelity prototype to the team so that they could test the website and content flow. 02/ Design After the content was defined, I designed the website, choosing colors, photography, charts and typography treatment. 03/ Animation / art direction I supervised the final outcome and gave suggestions to the developers on how to animate the content.

Project Roles
Art Director, Creative Director, Designer, UI Designer, UX/IA Designer
Adobe Photoshop, Art Direction, Creative Direction, Information Architecture, Low / High Fidelity Prototyping, Sketch
Data Visualization, Interaction Designs, Products - Digital, Typography, UI Design, UX Designs, Visual Designs, Websites, Wireframes
Project Industries
Fashion, Retail, Sports
Nike website
Nike website
Nike website