Sports Direct opened a new shop at Thurrock (London) with Nike being a key brand with a big presence in the store.
The team at Nike wanted to share some insights about the performance of their products on the store during the first month.
My role was to translate the information from their Excel file into something more engaging and visual. The result is a website with animated infographics and images that highlights the best selling products and their performance on the shop.
The project was developed in 3 phases:
01/ Goals and website structure
I shared a presentation with the client, defining the goals and the structure of the website. I also handed out a low fidelity prototype to the team so that they could test the website and content flow.
After the content was defined, I designed the website, choosing colors, photography, charts and typography treatment.
03/ Animation / art direction
I supervised the final outcome and gave suggestions to the developers on how to animate the content.
- Project Roles
- Art Director, Creative Director, Designer, UI Designer, UX/IA Designer
- Adobe Photoshop, Art Direction, Creative Direction, Information Architecture, Low / High Fidelity Prototyping, Sketch
- Data Visualization, Interaction Designs, Products - Digital, Typography, UI Design, UX Designs, Visual Designs, Websites, Wireframes
- Project Industries
- Fashion, Retail, Sports