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REI: Force of Nature

Over 60% of women say they can’t think of an outdoor female role model and that men’s outdoor interests are taken more seriously. With #ForceofNature, REI committed to create lasting change, to ensure women and girls are just as inspired and equipped as men to embrace life outside. National study writer and interactive graphics + social copy support. Content type: Digital, data collection + infographic

Project Roles
Copywriter
Company
Edelman
Skills
Content Strategy, Copywriting, Creative Direction
Media
Advertising, Apparel, Interactive Videos
Project Industries
Advertising, B2B
REI: Force of Nature
REI: Force of Nature