Brief: Getting people to eat more fruit has been an ongoing problem around the world, and Australia’s uninspiring 2-fruit & 5-veg rule hasn’t had much impact. T&G wants to create a new brand that shows benefits of fruits in a different way.
Idea: ‘Eat the Real Rainbow’ lets health benefits speak through the color of each fruit.
Art Director, Creative Director, Writer
Adobe Illustrator, Art Direction, Copywriting, Creative Direction