Okay
eat the real rainbow

Brief: Getting people to eat more fruit has been an ongoing problem around the world, and Australia’s uninspiring 2-fruit & 5-veg rule hasn’t had much impact. T&G wants to create a new brand that shows benefits of fruits in a different way. Idea: ‘Eat the Real Rainbow’ lets health benefits speak through the color of each fruit.

Project Roles
Art Director, Creative Director, Writer
Company
Clemenger BBDO
Skills
Adobe Illustrator, Art Direction, Copywriting, Creative Direction
Media
Advertising, Packaging
Project Industries
Advertising, Packaged Goods
eat the real rainbow
eat the real rainbow
eat the real rainbow
eat the real rainbow
eat the real rainbow
eat the real rainbow
eat the real rainbow
eat the real rainbow
eat the real rainbow
eat the real rainbow