Brief: 3M wanted to show Command Strips are the better and damage-free way of hanging frames on walls. How do we demonstrate their functional superiority in a more relatable and everyday manner?
Pitch-winning idea: A wall is a blank canvas, full of possibilities. The simplicity and ease of Command Strips encourage us to play, create and explore new things. A wall can change from a trivial functional structure into art, ready to be transformed into something special.
Results: The advert ran across EMEA and has been viewed over 1.8 million times on YouTube.