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Zoo Atlanta
In their pitch brief, Zoo Atlanta asked for only one piece of creative: a print ad that explained the legacy of Willie B., a silverback gorilla who spent 20 years isolated in captivity until the zoo built him a magnificent habitat. This ad won the business.
- Project Roles
- Copywriter
- Company
- Zoo Atlanta
- Skills
- Copywriting
- Media
- Advertising
- Project Industries
- Advertising
