We jumped out of our boring dimensions to craft inclusive
visual storytelling for freshly launching fashion brand XUMU.
INSPIRED BY THE REBEL SOUL OF MILAN.
We were determined to create an overall content that would speak for itself.
Exploring the digital, print and even scanning for the project; we didn't forget
to have fun along with it.
The creative team:
Art Direction - @efikabak
Photographer - @karolina_golis
Styling - @vittoria.brch
Mua - @gaiadellaquilamua
Models - @seandavinbayer
Large Format Photography (Digital), Large Format Photography (Film)