adidas SolarDrive is a day-to-day running shoe for the vast majority of runners. A balanced and complete shoe that covers comfort, cushioning, stability, and durability. Exploring the concept of “perfect balance" we created an installation that places SolarDrive in a delicately poised physical sculpture with arms holding objects visually representing the balancing act between the four core product attributes.
In addition to the installation, we created a modular visual identity inspired in the design grids that convey the sense of precision and visible process. The graphic system works as a flexible container for product, running photography and messaging. The whole visual world resulted in a suite of easy-to-adapt creative assets ready for simple localization across all adidas’ markets.
- Project Roles
- Art Director, Designer
- 3D, Art Direction, Creative Direction, Design
- 3D Animations, Advertising, Brand Identity, Branding
- Project Industries
- Advertising, Sports