Magnum - Immersive Facebook Ad
We worked for Magnum on a new social campaign, and took innovative approach to increase engagement and generate lead on Facebook.
Working under tight deadline and during 2-weeks of R&D and 3D Development, we created, modeled and lit the ice-cream bar in Houdini software and began simulation testing for caramel drip.
Content strategists in our partner agency, thought of creating a optical illusion with the Facebook UI and create a surprising element at the end of the ad - which would result in more engagement from viewers.
- Project Roles
- Editor (Brand/Content), Lighting Designer, Post Producer, Producer
- 3D, Content Strategy, Houdini, Mobile, Side Fx Houdini, Social, Social Media Strategy
- 3D Animations, 3D Illustrations, Advertising, Branded Content, Motion Graphics, Social Media Content
- Project Industries