Tru Niagen

ChromaDex Corp. is a science-based organization devoted to improving the way people age. This publicly traded company partners with leading universities and research institutions worldwide to uncover the full potential of “NAD+” and identify and develop novel, science-based ingredients, led by their direct-to-consumer supplement, Tru Niagen, which focuses on health at the cellular level. When I began at ChromaDex, they needed a brand architect to transition them from a B2B company to a D2C ecommerce company. As Design Director and creative lead, I’ve been able to oversee the in-house design team in creating marketing material, a brand refresh, campaign development, art direction for multiple photoshoots and expansion into global marketplaces. I established long-standing processes to this growing company, particularly with global product launches.