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Coca-Cola | Unlock Holiday Magic

Coca-Cola needed a way to capture the holiday magic and share it with their consumers. They wanted to launch their first ever large-scale Augmented Reality experience in the U.S. which was implemented in their Coca-Cola app. The AR Holiday experience uses 3 different Coca-Cola bottles and cans as well as their iconic polar bears to transport consumers to a magical, winter wonderland. With my intern team, we concepted the content of these AR experiences. We focused on the story of the polar bear family as well as came up with different gestures and haptic feedback that supported the content for Coca-Cola consumers. This project was part of my summer internship with the in-house team, KO:OP.

Project Roles
UX/IA Designer
Company
The Coca-Cola Company
Skills
Product Development, Storyboarding
Media
Augmented Reality
Project Industries
Augmented Reality
Collaborators