Okay
ReaLemon: The Juice Ain't Worth The Squeeze

Ask // Reignite a love for ReaLemon with a younger audience. Problem // ReaLemon will never beat the natural flavor or purity of actual lemons. Finding// People use lemon juice to solve problems. Strategy // ReaLemon is the most versatile product in your home. What you do with it is your business. Product Innovation // Package design with new caps and brand extension.

Project Roles
Strategist
Skills
Brand Management, Brand Strategy, Research
Media
Brand Identity
Project Industries
Beverage
ReaLemon: The Juice Ain't Worth The Squeeze
ReaLemon: The Juice Ain't Worth The Squeeze
ReaLemon: The Juice Ain't Worth The Squeeze
Collaborators