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ReaLemon: The Juice Ain't Worth The Squeeze
Ask // Reignite a love for ReaLemon with a younger audience. Problem // ReaLemon will never beat the natural flavor or purity of actual lemons. Finding// People use lemon juice to solve problems. Strategy // ReaLemon is the most versatile product in your home. What you do with it is your business. Product Innovation // Package design with new caps and brand extension.
- Project Roles
- Strategist
- Skills
- Brand Management, Brand Strategy, Research
- Media
- Brand Identity
- Project Industries
- Beverage
