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La Colombe: Dark Chocolate Delight

Ask // Create a disrupting category launch for Draft Chocolate Milk Situation // La Colombe is launching a new product into grocery. Finding// People have strong expectations for chocolate milk tastes. Opportunity// Change the expectation for chocolate milk. Positioning // Draft Chocolate Milk is a delicate dark chocolate delight.

Project Roles
Strategist
Skills
Brand Management, Brand Strategy
Media
Brand Identity, Products - Physical
Project Industries
Beverage
La Colombe: Dark Chocolate Delight
La Colombe: Dark Chocolate Delight
La Colombe: Dark Chocolate Delight
La Colombe: Dark Chocolate Delight