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Coors Banquet

We took the Banquet brand from dusty western to more relatable current years. Telling its story, whether being smuggled backstage at a concert or carried over state lines, while still keeping its DNA. We also redesigned the logo to give more presence to the Banquet name, adding to making this brand as badass as it can be.

Project Roles
Art Director, Creative Director, Designer
Company
Mekanism
Skills
Art Direction, Creative Direction, Design
Media
Billboards, Brand Films, Television
Project Industries
Advertising
Collaborators