Waterl<ss TV spots

Saatchi and Saatchi NYC commissioned me to create illustrations for a brand video that promotes Waterl<ss, a new hair care line that works without water. They loved my dreamy line art and style of drawing hair, and I love illustrating hair, so it was a match made in heaven. Saatchi provided a very rough storyboard with stock images that I then replace with thumbs and then refined (animation) sketches. I handed layered vector files to the animation studio. The kissing frame (removed because of social-distancing) was the only frame where I provided the keyframes for the animation. The spot it currently airing on Hulu, YouTube and Amazon. Animations by Unreasonable Studios