Realogy (Coldwell Banker, Century 21, Sotheby's, etc.)

My team was tasked with concepting for RealSure, Realogy's 'guaranteed sale' alternative to iBuyers like RedFin and OpenDoor. Among others, our concepts included a truck that drove around target markets with hundreds of thousands of dollars blowing around and an invitation to engage. We also pitched an open house/wellness experience mashup to support the tag "Sell. Buy. Exhale."