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NFL Up!

NFL Up!, a feature on NFL.com (desktop and mobile), allows football fans to view intensive videos and step by step instructions for their players’ favorite workouts. It was designed in 2013 by the team at NFL Media to tie into a television program called NFL Up! that aired on the NFL Network. The goal was to use NFL’s access to the players to feature a fan experience that the league’s competitors (such as ESPN and CBS Sports) couldn’t match. I was the lead User Experience Designer on the project and worked closely with the team to develop an experience that would be engaging, fun and usable.

Project Roles
UX/IA Designer
Company
NFL Network
Skills
Axure, Interaction
Media
Branded Content, Web Apps, Websites
Project Industries
Entertainment, Sports
NFL Up!
NFL Up!
NFL Up!
NFL Up!