Crown Apple Rebrand: To The Core
Crown Royal’s Apple Flavored Whiskey was ripe for an ad campaign. But that’s not what we had in mind.
We proposed no tagline. Wrote no headlines. Created no key visual. Instead, we saw an opportunity to add to the culture that already reps our product. We turned our media buys into visual art, used our platform to support up-and-coming artists, and committed to enhancing cultural events, not crash them.
- Project Roles
- Art Director, Designer
- Anomaly NY
- Adobe Illustrator, Adobe Photoshop
- Project Industries