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Sour Patch Kids - Shock the Vote AR

First, they’re sour, then they’re AR filters? All campaign communications led to a digital experience where viewers could vote for their favorite Sour Patch flavor and unlock unique AR filters featuring special sour-then-sweet moments with their favorite Sour Patch Kid.

Project Roles
Art Director, Designer
Company
Sour Patch Kids
Skills
Art Direction, Conceptual, Storyboarding, Visual Development
Media
3D Animations, Augmented Reality, Social Media Content
Project Industries
Advertising, Augmented Reality
Sour Patch Kids - Shock the Vote AR
Sour Patch Kids - Shock the Vote AR