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absolut rabbit
Brief: Absolut wanted a daring concept for their Chinese New Year packaging. Something bold and cut-through... or at least that’s what we made out of it. Idea: We're celebrating the Year of the Rabbit, so let’s celebrate this in a way rabbits do best: procreating. Lot of them, together. Results: Work featured in Adobe.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Company
- TBWA
- Skills
- Adobe Illustrator, Adobe InDesign
- Media
- 3D Animations, Packaging
- Project Industries
- Wine/Spirits
