Effie Awards

Not every idea is a good idea. The "Not every idea is a good idea." campaign was created to announce the 2016 North American Effie Awards call for entries. Since we were talking to fellow ad industry people, we created a campaign that could celebrate and acknowledge the challenge of crafting ideas that are powerful, impactful and most importantly, effective. We wanted these videos to be painfully, comically familiar to anyone who's ever been "pitched" ideas by well-meaning friends and family.

Project Roles
Art Director, Creative Director, Designer
Effie Awards
Art Direction, Creative Direction, Design
Advertising, Branded Content, Commercials - Video, Social Media Content, Websites
Project Industries
Effie Awards