Pure and simple, just like your ancestors would have eaten.
To introduce Perdue's antibiotic-free chicken brand, Harvestland, we created the fully integrated "Eat like your ancestors" campaign that tapped into the food nostalgia trend, harkening back to a time when food was simpler and cleaner.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Creative Direction, Design
- Advertising, Billboards, Branded Content, Commercials - Video, HTML 5 Banners, Magazines, Microsites, Photography, Social Media Content
- Project Industries
- Advertising, Packaged Goods