Okay
Perdue

Believe in a better chicken. In the past, Perdue's ads used humor and the charms of its founder, Frank Perdue, to sell their chicken. But today's consumers just want the straight facts. To blend the brand's light-hearted tone and proud heritage, we created a fun, animated campaign that targeted and educated a new generation of chicken lovers.

Project Roles
Art Director, Creative Director, Designer
Company
Perdue
Skills
Art Direction, Creative Direction, Design
Media
2D Animations, Advertising, Art, Cartoons, Character Animations, Commercials - Broadcast, Illustrations
Project Industries
Advertising, Packaged Goods