Believe in a better chicken.
In the past, Perdue's ads used humor and the charms of its founder, Frank Perdue, to sell their chicken. But today's consumers just want the straight facts. To blend the brand's light-hearted tone and proud heritage, we created a fun, animated campaign that targeted and educated a new generation of chicken lovers.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Creative Direction, Design
- 2D Animations, Advertising, Art, Cartoons, Character Animations, Commercials - Broadcast, Illustrations
- Project Industries
- Advertising, Packaged Goods