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MLB Fan Exchange | Bank of America

Nothing unites fans like the post-season. We increased excitement for the 2017 World Series by creating the first ever MLB “Fan Exchange.” We sent one Dodgers fan and one Astros fan to Game 2 and 4 of the World Series — the only catch was each had to spend their time with the other cities friend group while in the opposing city. The two fans didn’t know each other prior to the exchange. We recorded the trip and game highlights via Instagram and cross promoted on Facebook and Twitter.

Project Roles
Art Director, Creative Director, Designer
Company
Bank of America
Skills
Art Direction, Creative Direction, Creative Strategy, Design
Media
Advertising, Branded Content, Social Media Content
Project Industries
Advertising, Finance
MLB Fan Exchange | Bank of America
MLB Fan Exchange | Bank of America
MLB Fan Exchange | Bank of America