Nothing unites fans like the post-season.
We increased excitement for the 2017 World Series by creating the first ever MLB “Fan Exchange.” We sent one Dodgers fan and one Astros fan to Game 2 and 4 of the World Series — the only catch was each had to spend their time with the other cities friend group while in the opposing city. The two fans didn’t know each other prior to the exchange. We recorded the trip and game highlights via Instagram and cross promoted on Facebook and Twitter.
Art Director, Creative Director, Designer
Bank of America
Art Direction, Creative Direction, Creative Strategy, Design
Advertising, Branded Content, Social Media Content