ZYRTEC Allergy Medicine
Times Square Digital Board
(A long, diagonal digital billboard at Times Square)
The task was to use the weird, diagonally thin digital space to communicate the idea of an allergy medicine fighting nasal congestion and stress.
I used the medium to show how the long, narrow board is congested with allergens (using sakura flower petals), where the Zyrtec bottle comes rolling in to pummel through and clear away the view.
Following projects also include the logo and branding of the "LoveTheAir" campaign by Zyrtec. I designed the overall look and feel starting from the logo to the website. Also came up with magazine insert ideas for the campaign.
- Project Roles
- Art Director
- JWT New York
- Art Direction, Conceptual
- Advertising, Billboards, Logos, Magazines, UX Designs, Websites
- Project Industries