For Maybelline’s 10th anniversary as a NYFW sponsor, we transformed a blank venue into the quintessential NYC loft and the perfect hangout space for your girl gang. Myself and the creative team designed new and engaging vignettes and graphic elements to attract more guests and encourage more shares on social than ever before. My primary role was to create the video used in the video booth at the entrance of the pop-up. Guests filmed their own clips in a video booth. Then, it was stitched together with my video, creating their very own Instagram-worthy Maybelline commercial.
Content Producer, Designer, Editor (Film/TV)
Maybelline New York
Adobe Premiere Pro, After Effects, Art Direction, Conceptual